Tommy Hilfiger is closing the fashion loop. The global brand has announced it will feature 100% recycled cotton denim in their Spring 2019 TOMMY JEANS collection.
Development for the recycled line takes place at the PVH Denim Center in Amsterdam, where landfill-bound cotton is collected from cutting tables and factory floors to create next season’s collection.
But the company is not stopping there – the sewing threads used will be made from 100% recycled plastic bottles. Buttons will come from unused stock from previous seasons and the hangtags will be made from recycled paper. Additionally, innovative laser technology will be used to apply the final wash that will save both water and electricity.
Mr. Hilfiger himself is a vocal supporter of the line:
“We have a responsibility to future generations to manufacture products in a more thoughtful way to protect our environment. Starting with how we design and produce some of our denim styles, we want to inspire consumers to make sustainable changes.”
The line is yet to be unveiled, but we know that it will include mom jeans, a unisex oversized trucker jacket and modern tapered jeans.
Tommy Hilfiger is joining the ranks of forward-thinking brands that are introducing innovative solutions to fashion waste. It’s not a secret that denim is one of the most resource-intensive items you can buy – it takes over 9000 litres to produce just one pair of jeans. To give some perspective, it’s equivalent to roughly 120 bathtubs filled with water. That’s why it’s more important than ever to limit our fashion consumption, choose eco-friendly alternatives and support upcycled products.