Sheridan wants people to stop throwing away their old linen.
The homewares brand announced a one month trial of their new recycling program that aims to close the loop by giving old sheets and towels a second life.
Starting today, you can drop off your old and damaged linen to all Sheridan Boutique and Studio stores. They accept any branded quilt covers, sheets and towels. You will also get a sweet 10% discount for your donation – if you are willing to wait you can use it on Sheridan’s new recycled collection that is set to hit the shelves later this year.
The first round of the program will run through to 20 March 2019 and will help asses the volume of donations before more extensive program can be launched.
Why is this program important? Half a million tonnes of textiles end up in the landfill every year. Until now, the only available solutions for linen recycling in Australia have been either donating sheets and towels to animal shelters or finding a way to repurpose them.
Sheridan joins the ranks of forward-thinking brands that are trying to find solutions to environmental challenges in the fashion and homewares sectors. Just last month, Tommy Hilfiger announced their recycled denim line made from landfill-bound cotton.
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